Life is Good x S.W. Smiley®

This global collaboration is grounded in a shared mission to
spread optimism, joy, and radical kindness through
everyday action. It’s more than just tees.
It’s a Worldwide Positive Lifestyle Movement.
Join us, won’t you?

SHOP THE COLLECTION

Any Short Sleeve Tee & Hat For $40*

A deal that tops it all off.

The Solids Shop

Closet classics, sold solo or in ready-made bundles to save big.

Our Biggest Impact:
Helping Kids Heal

Our in-house, non-profit partner, The Life is Good Playmaker Project, provides training, resources, and ongoing support for thousands of early childhood professionals, helping them build healing, life-changing relationships with our nation’s youngest, most vulnerable children.

Life is Good dedicates more than 10% of annual net profits to the Playmaker Project.

Learn More

You Are Our Inspiration