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The Story of the
Life is Good Dragon
The Story of the
Life is Good Dragon
Founders Bert and John Jacobs sat down to share the inspiration behind our logo – a symbol of magic, play, and the resilient optimism of their imaginative mom, Joan.
Our Biggest Impact:
Helping Kids Heal
Our Biggest Impact:
Helping Kids Heal
Our in-house, non-profit partner, The Life is Good Playmaker Project, provides training, resources, and ongoing support for thousands of early childhood professionals, helping them build healing, life-changing relationships with our nation’s youngest, most vulnerable children.
Life is Good dedicates more than 10% of annual net profits to the Playmaker Project.