HP hero M

Fall for It All

Cozy layers, crisp colors, and tees made

to keep the good vibes rolling all season.

Any Short Sleeve Tee & Hat For $40*

A deal that tops it all off.

The Solids Shop

Closet classics, sold solo or in ready-made bundles to save big.

Introducing: The Life
is Good Dragon

Founders Bert and John Jacobs sat down to share the story behind our new logo – a symbol of magic, play, and the resilient optimism of their inspirational mom, Joan.

Our Biggest Impact:
Helping Kids Heal

Our in-house, non-profit partner, The Life is Good Playmaker Project, provides training, resources, and ongoing support for thousands of early childhood professionals, helping them build healing, life-changing relationships with our nation’s youngest, most vulnerable children.

Life is Good dedicates more than 10% of annual net profits to the Playmaker Project.

Learn More

You Are Our Inspiration