The Original Positive Lifestyle Brand
At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
Introducing: The Life
is Good Dragon
Inspired by a bedtime story from our founders’ mother, Joan Jacobs, about a dragon who breathes love instead of fire, this logo is a tribute to the joy and play she brought into the world. It’s also a reminder of our mission to carry her spirit forward through the Life is Good Playmaker Project.
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van, and showered when they could.
Then, in 1994, their optimism paid off! With just $78 to their names, Bert and John designed their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
Life can hurt. Play can heal.
Play sparks joy, build connection, and makes kids feel unstoppable. And for children who've experienced trauma, play is a powerful tool for healing
This Mental Health Awareness Month, learn more about our in-house non-profit partner, The Life is Good Playmaker Project, see their incredible impact, and discover how you can help.
