Sustainably-grown
USA cotton.
Learn more at the
Cotton USA site!
A World Full of Optimism A World Full of Optimism
Since the very beginning, optimism has been our guiding light here at Life is Good. And as much as we love a tee with a positivity-fueled graphic (and we certainly do), this philosophy goes far deeper than the surface of your favorite shirt. For over 30 years, we’ve focused on opportunities to ensure that our products, processes, and people policies truly reflect our values.
So, have a look! Here are a few of the many things we've been doing behind the scenes to ensure that our company's impact, near and far, physical and personal, is aligned with and working toward our ultimate mission - spreading the power of optimism.
Since the very beginning, optimism has been our guiding light here at Life is Good. And as much as we love a tee with a positivity-fueled graphic (and we certainly do), this philosophy goes far deeper than the surface of your favorite shirt. For over 30 years, we’ve focused on opportunities to ensure that our products, processes, and people policies truly reflect our values.
So, have a look! Here are a few of the many things we've been doing behind the scenes to ensure that our company's impact, near and far, physical and personal, is aligned with and working toward our ultimate mission - spreading the power of optimism.
Our Planet: Optimism Through Action Our Planet: Optimism Through Action
What's In a
Life is Good Tee?
What's In a
Life is Good Tee?
We’ve worked hard to build a t-shirt manufacturing process that fully reflects our respect for the planet and its people. When you wear a Life is Good tee, you can rest assured that we kept these values in mind through the product's entire lifecycle, starting with sustainably-grown cotton and finishing with a hangtag crafted from post consumer recycled material.
We’ve worked hard to build a t-shirt manufacturing process that fully reflects our respect for the planet and its people. When you wear a Life is Good tee, you can rest assured that we kept these values in mind through the product's entire lifecycle, starting with sustainably-grown cotton and finishing with a hangtag crafted from post consumer recycled material.
Made-to-last double-needle neck stitching with a cotton / spandex rib
Longlasting, durable construction that will wash & wear for years to come.
Always manufactured in compliance with our Code of Conduct & fair labor standards
The majority our shirts are printed in the US using an environmentally friendly process
Did you know that 10 million tons of discarded
clothing fills our landfills every year?
Did you know that 10 million tons of discarded
clothing fills our landfills every year?
Our aim is to cut through the buy-use-throw cycle and get you a product that you'll keep for good.
That kind of quality makes an impact. Extending the life of a piece of clothing by only nine months can reduce its associated carbon, water, and waste footprint by up to 30%.
Our aim is to cut through the buy-use-throw cycle and get you a product that you'll keep for good.
That kind of quality makes an impact. Extending the life of a piece of clothing by only nine months can reduce its associated carbon, water, and waste footprint by up to 30%.
Leaving Things Better Than We Found Them Leaving Things Better Than We Found Them
There's only one Planet Earth - and hopefully, you already know how much we absolutely adore this beautiful blue dot we call home. Filling it up with trash and single-use plastics? Not our idea of spreading good vibes. We've focused our efforts on reducing waste throughout our manufacturing and shipping process, including:
There's only one Planet Earth - and hopefully, you already know how much we absolutely adore this beautiful blue dot we call home. Filling it up with trash and single-use plastics? Not our idea of spreading good vibes. We've focused our efforts on reducing waste throughout our manufacturing and shipping process, including:
Perfecting a Print on Demand process, which vastly reduces excess blank t-shirt inventory and wasteful over-printing of garments
Ensuring our packages are always resealable for reuse / returns / exchanges
Constructing our product hangtags out
of 100% post-consumer recycled material
Shipping packages using compostable mailing materials made from recycled poly and an eco friendly additive that breaks down the plastic
A Tour of 'The Factory,' Our New Hampshire Printing & Fulfillment Facility
A Tour of 'The Factory,' Our New Hampshire Printing & Fulfillment Facility
Terms & Conditions Content
In 2024, we cut the ribbon & opened the doors to 'The Factory' in Hudson, New Hampshire - and needless to say, we Life is Good-ified the whole operations process from start to finish.
The prospect of setting up a printing, logistics, and fulfillment facility from scratch was extremely exciting, because it meant we could do all of the little (and big) things we'd imagined for our perfect Factory. A few of those sustainability-oriented touches:
- High-Efficiency LED lighting
- Low-flow faucets and low-flush fixtures
- Efficient "On-Demand" water heating system
- Destratification fans
- Energy-efficient HVAC systems
- Low E-Glass windows
- A recycling program for product packaging
In 2024, we cut the ribbon & opened the doors to 'The Factory' in Hudson, New Hampshire - and needless to say, we Life is Good-ified the whole operations process from start to finish.
The prospect of setting up a printing, logistics, and fulfillment facility from scratch was extremely exciting, because it meant we could do all of the little (and big) things we'd imagined for our perfect Factory. A few of those sustainability-oriented touches:
- High-Efficiency LED lighting
- Low-flow faucets and low-flush fixtures
- Efficient "On-Demand" water heating system
- Destratification fans
- Energy-efficient HVAC systems
- Low E-Glass windows
- A recycling program for product packaging
Terms & Conditions Content
Our Printing Process Our Printing Process
After thirty years in the t-shirt business, we've learned a thing or two. One of those things: to get the best, you work with the best.
Our remarkably efficient print-on-demand system utilizes the Kornit Atlas MAX printer, an industry leader in sustainability and environmental impact reduction.
Compared to industry benchmarks, third-party measurements found that one print run by the Kornit Atlas MAX results in:
- a 71.3% reduction in greenhouse gasses (equivalent to 4.5 miles driven by an average car)
- a 96.4% reduction in water usage (equivalent to 21 days of drinking water for an average person)
Even the inks we print with are eco-friendly. Kornit's NeoPigment™ water-based inks are free of harmful chemicals, meeting the strictest industry standards.
After thirty years in the t-shirt business, we've learned a thing or two. One of those things: to get the best, you work with the best.
Our remarkably efficient print-on-demand system utilizes the Kornit Atlas MAX printer, an industry leader in sustainability and environmental impact reduction.
Compared to industry benchmarks, third-party measurements found that one print run by the Kornit Atlas MAX results in:
- a 71.3% reduction in greenhouse gasses (equivalent to 4.5 miles driven by an average car)
- a 96.4% reduction in water usage (equivalent to 21 days of drinking water for an average person)
Even the inks we print with are eco-friendly. Kornit's NeoPigment™ water-based inks are free of harmful chemicals, meeting the strictest industry standards.
Planet-Friendly Partnerships Planet-Friendly Partnerships
Working with inspiring, innovative brand partners is one of our favorite ways to keep things fresh and fun here at Life is Good - and we're proud of the efforts our collaborators have made to improve the world around them. Here's a small sampling of some sustainability-focused projects our friends have been working on!
Working with inspiring, innovative brand partners is one of our favorite ways to keep things fresh and fun here at Life is Good - and we're proud of the efforts our collaborators have made to improve the world around them. Here's a small sampling of some sustainability-focused projects our friends have been working on!
Our People: Let's Make Life Good for Everyone Our People: Let's Make Life Good for Everyone
Our Biggest Impact:
Helping Kids Heal
Your Purchase
Has a Purpose
More than 10% of net profits are donated to the Life is Good Playmaker Project, helping kids heal through the power of play.
Our Manufacturing Facilities Our Manufacturing Facilities
We care deeply about the treatment of the hardworking people who help create Life is Good product in our partner factories. It's our belief that every single person on Earth deserves love and positivity - and we know that we can use our power as a company to try and ensure that everyone who touches an LIG tee during its lifecycle is receiving the rights and pay that they deserve.
We care deeply about the treatment of the hardworking people who help create Life is Good product in our partner factories. It's our belief that every single person on Earth deserves love and positivity - and we know that we can use our power as a company to try and ensure that everyone who touches an LIG tee during its lifecycle is receiving the rights and pay that they deserve.
All factories we work with agree to
the Life is Good Code of Conduct.
All factories we work with
agree to the Life is Good
Code of Conduct.
We are guided by the following standards:
- WRAP
- Fair Labor Association's Compliance Benchmarks
- Universal Declaration of Human Rights
- International Labor Organization conventions
- Our own Modern Slavery Statement
We conduct regular factory audits
and workplace assessments.
We conduct regular factory audits and workplace assessments.
We examine the following issues:
- Wages and benefits
- Working hours
- Recruitment fees (a potential indicator of human trafficking)
- Child labor or forced labor
- Discrimination, discipline, harassment, or abuse
- Freedom of association
- If any factories we work with are found to have issues in these areas, we will either work with them on improving the problem or terminate our relationship with them entirely
Terms & Conditions Content
Employee Life Employee Life
We're immensely proud to have built a vibrantly creative, remarkably kind, and altogether awesome team of optimists here at the Life is Good Company. Our founders, Bert & John Jacobs, aren't the only ones who've been here for a long time - walk through our Boston or Hudson offices and you'll find a whole bevy of folks who have worked with us for over 20 years.
Taking care of our team with competitive benefits, a company-wide bonus plan, and all sorts of other perks is something we put a lot of effort into. After all, it's one of our most central philosophies: Do What You Love, Love What You Do. There's more to see - check out our company culture page to learn more about all the perks of working at Life is Good.
We're immensely proud to have built a vibrantly creative, remarkably kind, and altogether awesome team of optimists here at the Life is Good Company. Our founders, Bert & John Jacobs, aren't the only ones who've been here for a long time - walk through our Boston or Hudson offices and you'll find a whole bevy of folks who have worked with us for over 20 years.
Taking care of our team with competitive benefits, a company-wide bonus plan, and all sorts of other perks is something we put a lot of effort into. After all, it's one of our most central philosophies: Do What You Love, Love What You Do. There's more to see - check out our company culture page to learn more about all the perks of working at Life is Good.