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Daisy Crazy

A new tee collection celebrating three decades of our iconic daisy — and the mother-daughter story behind it.

Back in 1994, as Life is Good co-founders John and Bert Jacobs kicked off a mission to spread the power of optimism through t-shirts, Kerrie Gross joined the team as our company's first-ever employee — and saw an opportunity. Add a softer touch, reach new customers, and tap into the simple power of nature. Her suggestion? A daisy.

Over 30 years later, Kerrie is now one of the owners of Life is Good, and her daisy still stands as one of our most beloved and best selling graphics. And for Kerrie's daughter, Daisy, this simple symbol is more than a namesake. It's a reminder: love blooms bigger and bigger with every passing year.

Overall rating: 4.9155087 / 5 from 2663 reviews.

AI Generated Review Summary

The cap offers a great fit, with a soft and durable fabric. It features attractive designs and a beautiful color, making it a popular choice among customers. The quality and comfort of the cap are highly praised, and it is often considered a perfect gift.

Summary topics

  • Fit (22%): Many customers loved the fit of the hat, describing it as great, perfect, and excellent.
  • Quality (19%): A significant number of customers loved the high quality of the product, praising its durability and overall satisfaction.
  • Design (6%): Customers expressed satisfaction with the designs, as they were described as cute, attractive, and great.
  • Color (13%): Customers raved about the beautiful color of the product, with multiple reviewers expressing their love for it.
  • Fabric (5%): It was reported by customers that this product is soft, comfortable, breathes and wears well.

Review topics: ["size","fit","color","problem","feel","shape","looks","shipping","fabric","material","quality","hat","weight","comfort","style","cap","design","value","strap","life","workmanship","construction","fun","products","stitching","shade","band","caps","coverage","weather"].

Review highlights

  • "My husband loves the life is good caps, well made and great designs would recommend!" — Wendy S.
  • "Great color, lure image looks great, and the material is high quality." — Victoria G.
  • "This at has great colors, a nice fit and a high quality adjustable strap in the back." — Julie T.

Reviews

Ordered 7 hats total. 5 for me. 2 as gifts.

"This is one of the gifts and I think my brother will like it. I love your hats in general. I've been buying them for more than a decade. They last well and are comfortable. Usually love the designs. One in my new collection I'm really disappointed in the color. I lost my favorite hat a few weeks ago that's what prompted my order. Anyway. It's a navy version of the American flag dog hat. I ordered the current color which looks dark grey in the picture. It's a weird grey and it's the only I'm disappointed with. See photo for all that I bought. Excuse the background, the kitchen and living room were just painted and I'm still decorating."

— Donna R. (5/5)

the best ball caps!

"I have quite a collection of Chill caps, and when I needed a fresh navy one, this is what I chose. The fit is perfect...it adjusts easily and stays put. And the small embroidery work is the perfect touch. I really do recommend these caps if you're a frequent wearer - they're the best I've ever found."

— Judy J. (5/5)

No Sho

"I’m sure I would have loved this hat. Problem is USPO messed up and forwarded it to summer residence even though forwarding was cancelled. USPO says package delivered but neighbors checked, not there. PO at summer residence (Woodgate NY) has no direct phone so, no hat😡"

— Franklin S. (5/5)

Well made

"This cap fits perfectly, adjusts easily. Love that the back strap fits into a slot, doesn't stick out like most do. My prior LiG cap is 20 yrs old and still looks great. Caps wash well too."

— Susan W. (5/5)

Great hat

"I’ve purchased a number of LIG products and have always been pleased with the quality. As with my prior purchases, I’m very pleased with this hat."

— WILLIAM S. (5/5)

Bought this for my husband

"Bought this for my husband to replace one he previously had that he was so sad that he lost. This is a great hat. Good quality and positive messaging"

— Janelle H. (5/5)

Love these caps!

"Zinnias are sentimental for me. A favorite flower of my dad's (an arborist/landscaper) and he's gone now. Just couldn't pass this one up."

— Donna R. (5/5)

"Love all things LIG !! Love this hat , great fit and the soft blue color ! Dragon is cute too"

— Laurie (5/5)

Great hats!!

"Love your shirts, hats and everything else you sell!! Great quality at a great price!!"

— Donna M. (5/5)

Great hats!!

"Love your shirts, hats and everything else you sell!! Great quality at a great price!!"

— Donna M. (5/5)

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