A new tee collection celebrating three decades of our iconic daisy — and the mother-daughter story behind it.

Back in 1994, as Life is Good co-founders John and Bert Jacobs kicked off a mission to spread the power of optimism through t-shirts, Kerrie Gross joined the team as our company's first-ever employee — and saw an opportunity. Add a softer touch, reach new customers, and tap into the simple power of nature. Her suggestion? A daisy.

Over 30 years later, Kerrie is now one of the owners of Life is Good, and her daisy still stands as one of our most beloved and best selling graphics. And for Kerrie's daughter, Daisy, this simple symbol is more than a namesake. It's a reminder: love blooms bigger and bigger with every passing year.