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Daisy Crazy

A new tee collection celebrating three decades of our iconic daisy — and the mother-daughter story behind it.

Back in 1994, as Life is Good co-founders John and Bert Jacobs kicked off a mission to spread the power of optimism through t-shirts, Kerrie Gross joined the team as our company's first-ever employee — and saw an opportunity. Add a softer touch, reach new customers, and tap into the simple power of nature. Her suggestion? A daisy.

Over 30 years later, Kerrie is now one of the owners of Life is Good, and her daisy still stands as one of our most beloved and best selling graphics. And for Kerrie's daughter, Daisy, this simple symbol is more than a namesake. It's a reminder: love blooms bigger and bigger with every passing year.

Overall rating: 4.915388 / 5 from 2151 reviews.

AI Generated Review Summary

The Adult Unisex LIG Daisy Chill Cap is praised for its high quality and durability, making it a popular choice among customers. It features artwork on the front, a comfortable cotton fabric, and an adjustable back closure. The Life is Good label adds to its appeal, with many customers recommending it.

Summary topics

  • Product Quality (20%): Many customers remarked that the product has great quality and lasts the longest, making it a popular choice.
  • Brand Reputation (20%): A significant number of customers pointed out that Life IS Good hats are loved and highly recommended by others.

Review topics: ["feel","color","fit","problem","quality","design","looks","shipping","material","style","size","hat","fabric","workmanship","strap","cap","shade","fun","shape","life","construction","weight","band","products","value","coverage","comfort","caps","structure","christmas"].

Review highlights

  • "We love our LIFE IS GOOD hats." — Mary J.
  • "I love this baseball cap - great quality (as usual) and cute design!" — Cheryl C.
  • "I love life is good but I was disappointed in this hat." — Jeri C.

Reviews

"Love the quality, muted color and message. Life is good items are always excellent!"

— Helen (5/5)

Everyone Gets It

"Every parent smiles when they read the message on this hat. Most pause enough for a quick word of shared understanding. Extra enjoyable because there's no issue beyond "I know what you mean!". Fun."

— Nolan L. (5/5)

Love it

"I love ball caps. They are so fun and this one is really cute. The embroidery on the cap is nice, and it’s a cat, so— I love it!"

— Shirley K. (5/5)

Attractive hat

"The turtle hat is one of my favorite with Life is Good. This is my third purchase of this particular hat."

— Steve S. (5/5)

Cute!

"I was wanting a cute black hat to wear for everyday use. This hat is exactly what I wanted. It fits just right and is adjustable if it did not. I would definitely get more hats from here!"

— Elise F. (5/5)

Cute!

"I love how the Life is Good ball caps fit, and this one is so cute! Shipping was really fast, too. Great company!"

— Linda G. (5/5)

Great color and subtle style

"Love the colors and that the heart is just the right size. Would’ve given 5 stars but hat being unisex is silly-I have a LIG hat from years ago that is the perfect fit and this one is more roomy, wish it was offered in a smaller fot"

— jennifer r. (4/5)

Favorite Hat!!

"Very happy with all the hats i purchased. But this one i wear the most. Looks great and a very comfortable feel. Fast Shipping, as always. Thanks "Life is Good""

— Susan B. (5/5)

Love it

"The fit, color and quality are great!"

— Shannon M. (5/5)

Boss loved it!

"Got this for my boss who retired. She loved it and commented on the brand’s quality! I purchased 2 actually, one for me too!"

— Cheryl S. (5/5)

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