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Daisy Crazy

A new tee collection celebrating three decades of our iconic daisy — and the mother-daughter story behind it.

Back in 1994, as Life is Good co-founders John and Bert Jacobs kicked off a mission to spread the power of optimism through t-shirts, Kerrie Gross joined the team as our company's first-ever employee — and saw an opportunity. Add a softer touch, reach new customers, and tap into the simple power of nature. Her suggestion? A daisy.

Over 30 years later, Kerrie is now one of the owners of Life is Good, and her daisy still stands as one of our most beloved and best selling graphics. And for Kerrie's daughter, Daisy, this simple symbol is more than a namesake. It's a reminder: love blooms bigger and bigger with every passing year.

Overall rating: 5.0 / 5 from 12 reviews.

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Review topics: ["size","quality","life","cooler"].

Review highlights

Reviews

Beach Cooler

"Very cute and well made."

Felicia C. (5/5)

Perfect!

"The bag is spacious, has think insulation, is well-designed with a handle and a strap, and has an outside pocket plus a smaller pocket. In addition, the color of the cooler is pretty, and the turtle graphic is just perfect!"

Jim F. (5/5)

Turtle cooler

"Great quality great sale price cooler is very nice"

Barbie S. (5/5)

It's the perfect size

"I love it! It's just the right size for a few people's items and it's absolutely adorable!"

Toni W. (5/5)

Awesome

"This cooler is perfect to keep in my car so i don’t have to buy my lunch I just pack my cooler and im ready to go!"

Cindy G. (5/5)

Love the look!

"Heading to a trip to the beach, can't wait to use"

Nanci S. (5/5)

Big

"It's a nice-size cooler, very well made"

Rev W. (5/5)

Life is Great and Good

"Perfect size"

Amanda R. (5/5)

Love it!

"It’s a perfect size!"

Susy P. (5/5)

Love all life is good!

"Love all life is good!"

Sue C. (5/5)

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