Life isn’t Easy. Life isn’t Perfect. Life is Good.

The Original Positive Lifestyle Brand The Original Positive Lifestyle Brand

At Life is Good, we create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.

Introducing: The Life
is Good Dragon

Inspired by a bedtime story from our founders’ mother, Joan Jacobs, about a dragon who breathes love instead of fire, this logo is a tribute to the joy and play she brought into the world. It’s also a reminder of our mission to carry her spirit forward through the Life is Good Playmaker Project.

One Van. Two Brothers.
Three Simple Words.

For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van, and showered when they could.

Then, in 1994, their optimism paid off! With just $78 to their names, Bert and John designed their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.

For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van, and showered when they could.

Then, in 1994, their optimism paid off! With just $78 to their names, Bert and John designed their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.

10% for Kids

Every purchase has a purpose: more than 10% of our annual net profits go to The Life is Good Playmaker Project, which helps over one million kids in need each year.

The Playmaker Project teaches early childhood professionals how to use the power of play to build healing, life-changing relationships with the most vulnerable kids in their care.

Every purchase has a purpose: more than 10% of our annual net profits go to The Life is Good Playmaker Project, which helps over one million kids in need each year.

The Playmaker Project teaches early childhood professionals how to use the power of play to build healing, life-changing relationships with the most vulnerable kids in their care.

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