Life is Good Brand Ambassador Program

Terms & Conditions 

Last Updated: March 25, 2026 

 1. Program Overview 

 The Life is Good Brand Ambassador Program is a gifting opportunity for community members who authentically embody our mission and values. You'll get to share your unique perspective on what makes life good – and help us spread the power of optimism. 

 Brand Ambassadors may receive up to four (4) seasonal product boxes per calendar year. Participation in the Program does not guarantee that you will receive any minimum amount of product. Styles are selected at our sole discretion.  

Participation in the Program does not create an employment, agency, joint venture, or independent contractor relationship. Ambassador participation automatically continues year to year unless terminated by Life is Good. 

 2. Ambassador Expectations 

 To remain active in the Program, Ambassadors will: 

  • Maintain a public social media profile  

  • Post content featuring gifted product within 14 days of receiving it 

  • Tag Life is Good and use designated hashtags when posting 

  • Follow all FTC disclosure guidelines (e.g., #LifeIsGoodAmbassador, #Gifted, #Ad, as applicable) 

  • Participate in at least two (2) brand activations per year 

3. Brand Representation & Conduct 

 Ambassadors will represent Life is Good in a positive and respectful manner consistent with our brand values. Life is Good may remove an Ambassador from the Program at any time, with or without cause. 

4. Content Ownership & Usage Rights 

Ambassadors retain ownership of the content they create. Ambassadors represent that the content they create is original, that it does not infringe the rights of any third party, and that they have all necessary rights and permissions. 

By participating in the Program, Ambassadors grant Life is Good a non-exclusive, royalty-free, worldwide, perpetual license to use, reproduce, repost, edit, crop, resize, caption, adapt, and share content created in connection with the Program. This includes use in: 

  • Organic social media

  • Website and e-commerce 

  • Email marketing 

  • Retail and in-store materials 

  • Public relations and presentations 

  • External brand communications 

 Any use of an Ambassador’s content in connection with paid advertising will be governed by these Terms and Conditions as well as any additional agreed-upon terms regarding compensation, activation, or related issues. 

 5. Name, Image & Likeness 

 Ambassadors grant Life is Good permission to use their name, likeness, image, voice, social media handle, and biographical information in connection with brand marketing and storytelling. We will provide credit where reasonable and feasible (for example, by tagging a handle on social media), though credit may not always be possible. Ambassadors may revoke permission for future use by providing written notice. Revocation will not affect prior use by Life is Good. 

 6. Compliance 

 Ambassadors must be 18 years of age or older; are responsible for any tax obligations related to gifted product; and are responsible for ensuring that their posts comply with FTC disclosure requirements and all applicable laws. 

 7. Changes to the Program 

 Life is Good may update or modify this Program at any time.